Hey guys,

After spending half a day with the new Flash system in Beverly Hills, I thought I would give some driver feedback
(and my suggestions).

About half of the drivers seemed frustrated with the parking experience based on these most common complaints…

ENTRANCE

• Didn’t understand if Rite Aid parking was free
  Suggestion:
  Add signage to side of terminal (see Mock-up 1 below)

• Couldn't understand what to do once they arrived
  (due to too much information on the screen or not being fluent in English)

  Suggestions:

  A) Add label directly to terminal in Spanish and English (see Mock-up 2 below)

  B) Update Flash user-interface with only two buttons on screen (see Mock-up 3 below)

• Couldn't easily access Get a Ticket button
  (due to physical location on terminal and when in small cars that were low to the ground)

• Couldn't remove ticket easily

  Suggestion:
  If possible, remove black paper guide so drivers can grab a hold of a larger portion of the ticket more firmly
  (especially when in an SUV)

EXIT

• Being too far from terminal

  Suggestion:
  Remove yellow pole

• Some drivers said they got validated inside but screen indicated payment was needed

• No on-screen call-to-action after inserting credit card

  Suggestions:

  A) Use P-Touch label next to credit card reader saying: "Remove Quickly" (see Mock-up 4 below)

  B) Update Flash user-interface to say: "Insert Card and Remove Quickly" (see Mock-up 5 below)

• Help feature is too slow to connect

Mock-up 1